Instead of thinking about email in terms of campaigns, I challenge marketers to think of email from your customer's POV -- in terms of their overall experience with your company.
Email is a customer-lifecycle optimizer -- transforming half-hearted list subscribers into raving fans. Doing this right requires a solid email marketing strategy to be developed with lead nurturing at it's core, rolled out and managed with the right people and automation tools so that each customer touchpoint is optimized.
The result? Satisfied customers and email marketing success!
Need help developing and implementing your email marketing strategy? Email Jon Samsel at: firstname.lastname@example.org or call: 1-626-236-6109.